Free Trade Agreement

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Industry Trends

“Survey Says…Foreign Market Research is Tops” Morgan Barr is an International Economist in ITA’s Office of Trade Policy & Analysis. What do companies need to increase their export sales? In a recent client survey, the International Trade Administration (ITA) confirmed that it is often assistance in gathering market or competitive intelligence. Most companies use in-depth industry research on foreign markets to identify which markets to target, and forecasting future business opportunities using data is especially valuable. However, many companies lack an organized approach to finding this research. The overarching finding on market intelligence can be summarized by an interviewee who…